Thomas Edison once said that genius is 99% perspiration and 1% inspiration. While we haven't done the math, we think that's about right. But let's not overlook the importance of that deceptively small 1%. That 1% is the spark that makes the fire possible.

Inspiration is more important now than ever. No longer can we attempt to solve branding challenges by way of this particular medium or that. Our world is integrated, and so must our messaging be. It is essential that we interact with our audience, whenever and wherever they are. It's all about creating disruptive ideas that change consumer behavior at all points of contact.